Operation Grassroots is an unprecedented Birmingham Jewish Federation effort to raise ONE THOUSAND new gifts or increases for the 2012 BJF Campaign of at least $100 to receive a $100,000 challenge gift. Through Operation Grassroots, we have an opportunity to make history and y'all have a chance to be part of it. For our small Jewish community of just 1500 families, along with help from our friends, to raise 1000 new gifts or increases of at least $100 will be an achievement that will lift our organization for years to come.